Digital Marketing

We had two periods of Google Search ranking volatility this week, one last weekend and one on Thursday or so. Google court documents say search quality has improved and not…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may…

I am seeing early signs of a possible Google Search ranking algorithm update starting yesterday, February 28th, and into today, February 29th. The chatter started to spike yesterday amongst the…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Local…

Google's John Mueller said on Reddit that disallowing URLs with UTM parameters in them won't help you to improve crawling or rating with Google Search. He added that a site…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google's local…

Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites. Google will show TripAdvisor, Hotels.com, Booking.com and other legit sites in its…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. This weekend…

Last week, Google revealed it signed a deal with Reddit to access its content using an API so it can get the content faster and in a structured format. This…

The topic of removing or updating or blocking old content from Google is not new, and we covered it countless times. I saw John Mueller of Google comment about it…

I am seeing some massive volatility being reported today after seeing a spike in chatter within the SEO community on Friday. I have not seen the third-party Google tracking tools…

Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is…

Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has…

Google has these latest styles and shop the look carousels for some clothing queries. Now when you swipe through the carousel, Google will dynamically change the products listed below them.Khushal…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google again…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google adds…

John Mueller from Google once again addressed the topic of sites using the Google Indexing API when Google does not officially support those use cases. He said it is not…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google gives…

Google is investigating a possible issue with its search results where Google is not ranking adult-oriented sites for its brand name in some regions. Instead, Google ranks the adult site's…

How do you use the link data within Google Search Console? That is what John Mueller of Google asked earlier this month, and he got a nice list of uses…

In June, Google introduced virtual try-on models to some clothing product shopping results. When it first launched, Google said it used AI to generate models that can try on clothes for…

Google has updated its right to be forgotten EU takedown notices and details to not show the specific URLs and to stop notifying publishers of these requests. This is a…

Google's Danny Sullivan said it again, when it comes to what you do on your website, Google Search wants what your users want. Do what is best for your users,…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says…

For the original iTunes version, click here.This week, we covered another unconfirmed Google search ranking update that hit on February 14th and 15th. Google has some bugs or changes…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We have…

It seems that Google has stopped serving featured snippets in its search results this morning. It started around 7 AM ET today, just about an hour ago. I cannot trigger…

Google Search Console has quietly launched some relatively small user interface changes. It seems like the filters and sorting boxes are now curved and more modern. The buttons look more…

There seems to be a bug right now with Google Search not showing the local pack results right now. I suspect it will be fixed really soon. Searches that trigger…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Some recipe…

We've covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors?…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google spoke…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google removed…

For the original iTunes version, click here.This week we covered a new possible Google search ranking update that started brewing on Wednesday, February 7. Google’s Danny Sullivan said again,…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are…

I am seeing signs of a new Google search ranking algorithm update brewing. It started yesterday, Wednesday, February 7th, and is going into today, Thursday, February 8th. There is an…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said…

For the past few months now, Google has been saying there are big improvements coming to address some of the search quality issues we've all been seeing in the Google…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google explains…

Danny Sullivan, the Google Search Liaison, gave a good analogy of the differences between ranking systems, ranking signals and ranking factors. He said signals and factors are the same, the…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google doesn't…

Google's Danny Sullivan said on Friday, "We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor." He added, "But to reiterate we…

This week, we covered another Google Search indexing issue, plus this ongoing issue with recipes in the Google Search results. I suspect we will soon have a very big Google…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search…

Google has announced that March 12, 2024 will be the official date for when Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vital…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google may…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google provides…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. When will…

Just like Microsoft has been testing swapping out the Bing Chat link with the Copilot link within the Bing Search results pages, now Microsoft is testing swapping out the Bing…

Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast,…

Google is testing a price slider for some queries where narrowing by price may make sense. We've seen Google show price range sliders for products and price slider filters for…

Google is in the process of reworking its popular Google SEO starter guide, which it initially released in 2010 and then updated in 2017. The starter guide is about 8,500…

Google has confirmed that issue where sites would rank during the week and then not rank on the weekends - just wild. We had an unconfirmed Google ranking update this…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We're seeing…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed…

Ever since December 2019, when Google removed the requirement for publishers to manually apply for inclusion into Google News, publishers have been pretty upset about the lack of transparency around…

Google's flexible sampling solution that replaced the first-click-free solution for gated, subscription or paywalled content launched in 2017. Since then, many publishers use the paywall structured data to communicate to…

A couple of months ago, Google launched course info rich results in the Engish regions but now it may be rolling out beyond those regions. Some SEOs in India are…

We have had intense Google search ranking update volatility over the past few weeks over the weekends. That weekend trend kind of stopped when we had a mid-week Google update…

Microsoft will soon bring Copilot Pro, the premium $20 per month version of its AI search features, to the Copilot iOS and Android app. Microsoft's Mikhail Parakhin said the app…

Danny Sullivan, the Google Search Liaison, responded to the article from 404 Media titled Google News Is Boosting Garbage AI-Generated Articles. In short, Sullivan said that the way they filtered…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google responded…

For the original iTunes version, click here.This week, I reported about a weird ranking pattern that has been emerging with these weekend ranking Google updates. Google Search Console shows…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A German…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is…

Google has posted a clarification of what it calls its sensitive event policy under the Inappropriate content policy within Google Ads. This applies to Google Ads, Google Merchant Center, Google…

Google has updated its structured data documentation to now use hashtags for @id references. If you don't use hashtags, it is fine, but Google said it is "schema best practice…

Microsoft announced it is going to do away with Hotel Center subaccounts on February 6, 2024 and you should migrate to Lodging campaigns instead. "As we strive to improve and…

Google announced major changes to Google Assistant, removing close to 20 features and switching how the Google App works with the Google Assistant. This may be a win for Google…

A site owner posted on Reddit his concerns after noticing "hundreds of thousands" of backlinks from "AI-generated blog posts" directed to his or her site. John Mueller from Google said…

For the original iTunes version, click here.We reported on three different Google algorithm updates this week, a bug one on January 9th and 10th, another one on January 5th…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Assistant…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is…

Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows top advertiser data with comparison data and a new section…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says…

For the past several unconfirmed Google Search ranking algorithm updates that we covered, those were almost all reported over the weekend. Now I am seeing search ranking volatility in the…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says…

OpenAI is opening its GPT Store next week where you can publish apps and software that you built on top of OpenAI's GPT to the public. OpenAI sent out emails…

Right before the New Year, the Google search results volatility spiked big time. I posted the Google webmaster report for January 2024 this week. I published a big list of…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. YouTube may…

Google is now showing a new section in some local panels named "Units available to rent." This shows homes, condos and other apartments that the company has listed as available…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted…

It's time for the big Google Webmaster Report, the January 2024 edition. This month we saw the November 2023 Google reviews update completed after 29 days. But that wasn't the…

After a few years of testing, it seems Google has launched the new more graphical and animated weather results in the mobile search results. Google now shows an animated graphic…

Ethan Mollick, an Associate Professor at The Wharton School of the University of Pennsylvania, posted on X about his disappointment with overall internet search. He wrote, "There is no greater…

Today, we have released version 5 of the Search Engine Roundtable. We have redesigned the site from the ground up while also revamping many of the site's backend and technical…

John Mueller, Senior Search Analyst and Search Relations team lead at Google, was again out there on New Year's Eve and New Year's Day, providing SEO support for site owners,…

There has been a ton of chatter within the SEO community over the past couple of days related to extreme ranking volatility within the Google Search results. The Google tracking…

Google's Google's New Year's Eve doodle for 2023 is live in some regions and will be live in New York in the next five hours or so. If you want…

2024 is just around the corner and a lot of you are worried that SEO will die again. Well, no need to worry because John Mueller of Google said you…

This is the last SEO video recap of the year, and I covered a summary of all the confirmed Google algorithm updates in 2023. I also discussed the Christmas Google…

Did you know that sometimes those bot protection services will serve Google and other search engines noindex directives? Google's John Mueller said this on X, saying, "Sometimes there's bot-protection (or…

Microsoft has added favicons to the links within Bing Chat / Copilot. Favicons should make the links beneath the AI-generated answer more clickable and noticeable to users.I personally now see…

Here are some really tasty looking holiday cookies that were at the Google New York City office, the Pier 57 location. I found these on Instagram some time go.Happy holidays!This…

Every year, John Mueller, Senior Search Analyst / Search Relations team lead at Google makes a significant effort to help respond to SEO-related questions on Christmas. He has done this…

Gary Illyes said some search engines can be confused by seeing double slashes in a URL. Previously, Google suggested not to use double slashes in your URLs but here Gary…

No one should be surprised to hear that I am reporting on some intense Google search ranking volatility starting this Friday, December 22nd, through the weekend, with things seeming to…

When Google first launched its Search Generative Experience, it labeled the "end" date of the program as December 2023 for US users and February 2024 for India and other countries.…

As we approach the end of the year, it just seems Google is getting more and more volatile with its search results. Google also confirmed that “openness” as a local…

Google may be testing a new search result snippet interface that overlays more details about that search snippet. It is like a preview feature when you hover over the search…

Christmas is in five days and today Google has launched its Christmas decorations for Google Search. As an FYI, Google launched the Chanukah decorations on December 3, 2023 but now…

Google's John Mueller said in the last Google SEO office-hours from December 2023 that there is no such thing as perfect SEO. He said, "in fact no SEO is perfect."This…

For the original iTunes version, click here.The Google search results have been very volatile the whole past week, and most SEOs think Google will confirm another algorithm update before…